Hi there, I’m Emma Mishel (she/her/hers). Thanks for visiting my website! A little about me:

I am a Sociologist and Behavioral Scientist. I currently work at Walmart E-Commerce as a Senior Behavioral Scientist on the Applied Behavioral Science (ABS) team. We are an interdisciplinary innovation team of Behavioral Scientists, Data Scientists, Sociologists, Psychologists, and Economists who collaborate to solve some of the most impactful and difficult business problems at Sam’s Club and Walmart. Our initiatives involve analyzing behaviors, conducting experiments, and testing innovations with the goal of changing people’s behavior to provide tangible & scalable impact to the business. Our projects reach 1B customers and 2.4M associates. I specialize in user-focused, qualitative, quantitative, experimental, and social psychological methods to conduct research that drives social and behavioral change.

I have a PhD in sociology from New York University, where I focused my research on inequality in the labor market, as well as social norms around gender and sexuality. My research has been funded by the National Science Foundation, The Institute for Citizens & Scholars, NYU’s Graduate School of Arts and Sciences, and the Horowitz Foundation for Social Research, and it is published in various peer-reviewed journals, including Gender & Society, Sociological Science, Socius: Sociological Research for a Dynamic World, Social Currents, Proceedings of the National Academy of Sciences, and Journal of Official Statistics. My work has also been cited by various media outlets such as Huffington Post, Fusion, and the United Nations.

I invite you to take a look at some of my publications and projects, and to please reach out to me if you’d like to connect.