Hi there, I’m Emma Mishel (she/her/hers). Thanks for visiting my website! A little about me:

I am an award-winning Sociologist and currently serve as Associate Director of Customer Insights for Walmart’s Brand, Campaign, and Customer Intelligence team. I work with various senior leaders and stakeholders to solve some of the most impactful and difficult business problems at Walmart, reaching over 1B customers and 2.4M associates. I specialize in survey design and analysis, user & consumer behavior, interviews, focus groups, creative testing, campaign measurement, competitive market research, mixed methods analysis, causality, and experimental methods.

I have a PhD in sociology from New York University. My research has been funded by the National Science Foundation, The Institute for Citizens and Scholars, NYU’s Graduate School of Arts and Sciences, and the Horowitz Foundation for Social research, and it is published in various peer-reviewed journals. My work has also been cited by various media outlets, as well as the United Nations.

Please reach out to me if you’d like to connect.