Hi there, I’m Emma Mishel (she/her/hers). Thanks for visiting my website! A little about me:

I am an award-winning Sociologist and currently serve as Associate Director of Customer Insights for Walmart’s Customer and Competitive Intelligence team. I work with various senior leaders and stakeholders to solve some of the most impactful and difficult business problems at Walmart, reaching over 1B customers and 2.4M associates. I specialize in qualitative, quantitative, user-focused, experimental, and social psychological methods to conduct research and provide insights that drive social and behavioral change.

I have a PhD in sociology from New York University. My research has been funded by the National Science Foundation, The Institute for Citizens and Scholars, NYU’s Graduate School of Arts and Sciences, and the Horowitz Foundation for Social research, and it is published in various peer-reviewed journals, including Gender & Society, Sociological Science, Socius: Sociological Research for a Dynamic World, Social Currents, Proceedings of the National Academy of Sciences, and Journal of Official Statistics. My work has also been cited by various media outlets such as Huffington Post, Fusion, and the United Nations.

Please reach out to me if you’d like to connect.